In this episode of the KPI Cafe, Hannah Lifson, Marketing Director at Friendemic, leverages her deep and extensive experience at trade shows to lay out a pathway to optimizing your time spent at the various automotive conferences, including the big one: NADA.

You'll get tremendous insights for all three stages of the conference process, which Hannah lays out for both vendors and dealers: (1) there's the planning stage that requires a number of steps for alignments, goals, and more; (2) you then need to have a plan of action for getting as much as you can for relationship building and checking on progress; (3) finally, you have some follow-up, both vendors and dealers, to ensure you get the best return on investment.

Here's what you can expect:

What's Going on in Auto: Digital Marketing Edition w/ Dane Saville

Hannah's Origin Story

Setting the Context of the Episode: Conferences

Getting the Most Out of Conference Planning

• Scale of Event?
• Timeline of Engaging Team
• Pre-Scheduled Meetings
• Event Workshops
• Jarrod Kilway Example
• Tips Specific for Dealers

Making the Most of Being at the Conference

• Location?
• Breakfast, Lunch, Dinner, Happy Hour
• Relationships, Relationships, Relationships
• Tips Specific for Dealers

Maximizing the Post-Show

• Starts with Pre-Show Efforts
• Review of Touch Points and Direct Revenue
• 30, 60, 90, 180
• Retention
• Tips Specifics for Dealers

Closing Remarks