Show notes
Although SEO is not a novel concept in automotive retail, there are still a number of issues that we, as an industry, need to overcome. Whether it is an antiquated way of measuring or setting false expectations or a sole focus on variable operations, dealers and agencies need to have open lines of communication and collaboration to help elevate the industry and rid it of these bad practices and bad actors.Greg Gifford, Vice President of Search at SearchLab, joins the KPI Cafe to discuss what should be happening, shouldn't be happening, and definitely shouldn't be happening with the strategies and tactics your internal team or agency partner is implementing. If you're seeking candid insights about automotive SEO, you won't want to miss this episode.Here's what to expect: Greg’s Origin Story (2:03)Primary Issues Plaguing Automotive SEO (7:40)Things OutdatedCo-Op SystemAfterthoughtConference MicrocosmBeen Burned in PastWhy Aren’t Best Practices Still Holistically Embraced? (12:40)Esoteric ROIOutside 30-Day CycleBig Agencies OverloadedCost-Savings ComplicationContemporary ExampleCOVID / Inventory Shortage PivotsAll of the Channels, Strategies, Tactics, PlatformsPossible Conflation: SEO/SEM (Light switch)Contemporary ExampleDealer Pushback: But Other Operations/StrategiesOverlooked Component: CRORed Flags to Identify Bad Actors in SEO (25:06)Guaranteed RankingNo AccessExpectationsNo ContentInfrequencyClient Load?Best Practices in Automotive SEO (29:37)TechnicalIntentionality of ContentGMB (Now Google Business Profile)Issue of Content and Other Considerations (32:14)VolumeLengthContemporary ExamplesHomepage Banners / Homepage ImagesWord Count Link Building Tips (41:00)Community Involvement AdvantagePurposefulConference Recommendations (43:38)SearchLab Video Content (46:39)
