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In this episode of the KPI Cafe, Reunion Marketing's Director of Paid Search Jessica Dee dives into a recent update to features for Responsive Search Ads: Ad Customizers. Though long-available for Expanded Text Ads, Ad Customizers provide additional relevance with new layers of information that can populate in the ad based on the consumer's actual search. Here's what to expect:What Are Ad Customizers? 4:57Dynamic AttributesRelevanceVIN, Mileage, Days of Lot, etc.Process of SelectingInitial Data to Ad Customizer Effectiveness 7:21For Expanded Text AdsHigh CTRComparable CPCWhat Triggers Ad Customizers? 8:42KeywordsAd GroupsHow Do You Optimize Ad Customizers? 9:27All DynamicReset Static TextGoodbye to Expanded Text Ads? 10:53Budget Impact of Efficiencies of Ads? 12:27Types of Ad Customizers 14:02
