Show notes
In this episode of the KPI Cafe, Reunion Marketing CEO Dave Spannhake offers insights about how dealers and their digital marketing vendor partners can best navigate the evolving digital marketing landscape through understanding the changes the industry is currently undergoing. From his work at a 33-store group in North Carolina that culminated with his role as Marketing Director, Dave has been a dealer advocate since 2005. That's how he's able to give some historical perspective on digital marketing changes that impacted retail automotive, then pivot to all of the challenges we face as an industry moving forward.If you want some serious food for thought, join Dave and Dane in this conversation that covers consumer behaviors, platform changes, and new strategies and tactics, as well as some predictions, that will have real-world implications for your dealership.Here's what to expect: Changes Dave Has Seen Over 16 Years in Retail Automotive (1:01)Rise of Third-PartiesPPCAttention to WebsitesConsumer BehaviorsCable to Satellite to CTVImpact of Pandemic and Privacy Updates on Digital Landscape (4:40)Digital RetailingData Sharing Opt-In IssueFacebookExamples of Real ResultsGoogle TestsRecapping On-Facebook AIA HighlightsWhat Must Dealers Know, Do, Ask to Navigate New Digital Ecosystem? (17:38)
