Show notes
In this episode of the KPI Cafe, Founder and Managing Member of Borden Media, LLC, Melanie Borden joins host Dane Saville to get insights and best practices on personal branding. She uses her first-hand experience to help dealers not on social media understand how to begin, scale, and measure their efforts no matter the depth of their skills with platforms like LinkedIn, YouTube, Instagram, and more. Whether you want to understand what tools are best to use or the advantages of getting more staff involved with personal branding — and its effects for your dealership holistically — there are actionable tips peppered throughout the entire episode.Here's what you can expect:2:50 Melanie Borden's Automotive Origin Story4:06 How Do You Set a Foundation to Build Your Brand?GoalsFind the Opportunities6:10 Best Platform to Begin BrandingLinkedIn Evaluate Other ChannelsComfortability7:50 How Do You Scale Your Brand?Develop Your ProcessContent Library9:19 Melanie's Recommended ToolsCanva (and Its Capabilities)DropBoxDirect Posting11:24 Building Audiences Across ChannelsAttempt Platform-FocusedWebsite with Social LinksOpinions on New PlatformsUsing Other Industries16:34 Balancing Your Brand and Dealer's BrandCelebrity Motor Cars AnecdoteInterweaving You and the Business18:23 Who Should Create a Brand?All OperationsInherent Advantages20:03 Measuring SuccessEngagementsDriving OpportunitiesLong-Term22:06 Melanie's Recent Authorship24:48 Let's Play Pittsburghese!
