Show notes
In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join host Dane Saville to help clarify and even dispel what it means when you "hustle and grind" or when companies claim to be "data-driven."Throughout this episode, you'll get insights on healthier perspectives on motivating dealership staff, misleading data claims and key performance indicators, addressing the disconnect between marketing data and sales data, and much more -- plus, hopefully, a few laughs along the way. 4:01 -- Introducing Micah Birkholz and Dan Moore4:32 -- Automotive Origin StoriesLegacy Guidance from Family5:52 -- Misnomer 1: Should We Really Embrace "Hustle and Grind"?Negative ConnotationBut ... False ExpectationIs There a Healthier Perspective?Social Media "Superstar-ism"It Takes Hard WorkYour "Why"People and ProcessWant You BrokeA New Way to Phrase "Hustle and Grind"Understanding Your Employees14:00 -- Misnomer 2: What Does "Data-Driven" Really Mean?SuperficialityTeaching All the Wrong ThingsBuzzword IssueAnalyze to Move the BallTraffic Versus ConversionQuality Versus QuantityMost Misleading Data / KPIs in Automotive RetailSignals Versus Holisticism30:55 -- Chasing the Silver BulletFollowing the Big NamesDo As You SeeStrategyYou Have to Market It32:39 -- Tell the Story of the BrandSelling FulfillmentPolaroid ExampleTie Emotion to ExperienceHow Do You Solve a Problem?The About Us Page38:18 -- The Danger of Good Digital Metrics and Flat Sales DisconnectIntrospectionDealer ExampleDissect the ProblemTRM: Time, Resources, Money44:15 -- Is 30 Days Truly Long Enough to Identify Waste and Have Perspective?47:17 -- Obvious Data Red Flags47:55 -- Highest Converting / Best Opportunities in Digital Marketing51:53 -- Concluding Thoughts
