The KPI Cafe
The KPI Cafe
Reunion Marketing
Process: The Issues of Multitasking, Documentation, and Balance w/ Brent Wees
1 hour 15 minutes Posted Sep 28, 2020 at 4:00 pm.
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Show notes

In this return episode of the KPI Cafe, Dane Saville and Brent Wees start off discussing how much car dealers are expected to multitask, even in the face of "right-sized" staff, but quickly dive into different paths of thought as unexpected insights, questions, and concerns pop up throughout this hour-long session of impactful takeaways will have you thinking about your own dealership's internal processes.

Here's what you can expect: 

Catching up with Brent

  • Active VP of Marketing for ALC Schools
  • Quick Quote
  • Other software (October launch)


Brent’s Entrance to Automotive Retail

  • Graphic design
  • Manta Ray magazine
  • Dashboard’s “Glovebox”
  • Toyota relationships


Interesting Journeys into Automotive

Context for the Episode: Solutions | Multitasking

  • People business
  • Tools and software to do tasks
  • Complication of multitasking


Brent’s Presentation in the United Kingdom

  • Applause Example: Golf Marshall
  • Application to Automotive: Focus on the Job/Simplicity
  • Complication: Wear More Hats
  • The Truth About Multitasking


Cancellation Culture of Services and Technology

  • Panic to the Bottom Line Budget
  • The Ask to “Do More”
  • Moving Forward from Major Cuts


How to Look at Technology and Services That Multitask on Our Behalf

  • Automation | Human Team
  • Will This Actually Help People? — The True Question for Leadership
  • The What, Not the Who


The Role of Leadership

  • 30-Day Timecrunch
  • Commitment | Compassionate Leadership
  • Happiness Factor
  • Software / New Partnership Adoption
  • Internal Mentorship Among Staff
  • Management Teams


“Their Process” Issue

  • Fluctuations in Performance
  • Same Ole’, Same Ole’
  • Accountability and Hard Sponsorship
  • The Guidebook
  • Blow a Dealer Principal’s Mind
  • Talk is Cheap Until the Data Supports It


Balance of Vendor Services: One Vendor vs. Many Vendors

  • Intention vs. Efficiency
  • Foundation of Good Partners
  • “Board of Directors”
  • Advantages of Small Agencies


Jumping Vendors: Being Deliberate with Assessment

  • Empathetic for Comfort
  • Dollar Amount Attributed to Transitions/Changes
  • Data Tells the Story
  • Automotive Retail is a Mix of Alcoholism and Central American Politics
  • Hit Pause


Companies, Strategies, or Types of Products/Solutions to Reduce Multitasking

  • Quick Quote and Roadster’s Mitigation of Back-and-Forth
  • Centralizing Workflows with Agencies
  • Role of Networking


Lessons Learned from the Artificial Intelligence Craze

Concluding Thoughts with Brent Wees