TDC 072: How to Become A "Category of One" Thought Leader. Three questions that separate thought leaders from everyone else in their market. Episode Summary: In this episode of The Digital Contrarian, host Ryan Levesque reveals the Category of One framework that's made his consulting practice oversubscribed and generated 24 speaking invitations in 18 months. You'll learn the three critical questions that establish thought leadership positioning, discover why timing and novelty matter more tha...