For today's “5 mins of wisdom with KD” I have analyzed the most important aspects of the Amazon shareholder letter. The everlasting challenge for any business is making decisions on the agility to change and adapt today while always being linked to a bigger picture. If you are smart enough to focus on the overarching long term strategy of 20-30 years, you can balance the act of running a sustainable and profitable business without compromising on doing good business for all.

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