Branding is not your logo. I used to think having a logo was the core of having a brand, but I didn't realize until years into running a business that the logo is just the icing on the cake. If you've ever worked with a branding professional, you know about the lengthy and in-depth process you must go through for a graphic designer to understand your brand. The logo, while often the most exciting part of the branding process, is one of the last things to be created — and for good reason.Today on The Kate Show, I'm walking you through a branding checklist that will help you determine whether you have a brand or just a logo. I'll give you action items with every step. As a result, you'll be fully prepared to bring your new brand into the world (or run to your nearest graphic designer because your old logo no longer aligns). ?? Once you understand your own brand, you'll find that marketing is so much easier.