The First Step To Communicating With Clients   Relationship-based selling is more profitable than transactional selling when it comes to insurance sales. Building a relationship with your clients allows for a smoother close, higher customer retention, and an overall more enjoyable process for both you and your client.  It is very easy for a sales person to fall into a habit of skipping over the relationship-building phase of their sales presentation. This usually comes from some failed presentations where a relationship was strong. The salesman says, "Well, I shouldn't have taken so much time to build the relationship, because they weren't going to buy anyway."   Don't be that salesperson.  Relationships are crucial. Relationships run the world. And relationships will determine your success in business.  BUILD THEM "Building a sales team? Reach out for guidance! Email me at [email protected] to set up a consultation!"