The 3 Reasons Why People Buy Life Insurance  1.) IDENTITY- They are remembered as caring, responsible, and loving. They buy it for an IDENTITY that life insurance provides them with.  2.) ACTION- They buy it to be able to provide financial relieve, or so that they can perform an ACTION with it.  3.) EMOTION - They buy it because it gives them peace of mind, and gives them a FEELING TO HAVE.  Those are the three basic reasons people buy life insurance. Yes, they can buy it to cover a funeral or a mortgage or income replacement, but those are the underlying factors of the real WHY behind the BUY. "Building a sales team? Reach out for guidance! Email me at [email protected] to set up a consultation!"