Show notes
How do you use digital media to build brand value and grow your staffing business? David discusses this and more with the CEO of Fortune 50 recruitment company The Mullings Group, Joe Mullings. A special thanks to HERE FISH for sponsoring this episode! Here Fish enables growing staffing firms to automate communication and processes to produce high touch candidate, customer and contractor experiences. Check them out today! "Reinaldo was his own brand, but so were the teams that he played for and he didn't represent those brands and that team didn't necessarily represent him. They were both true to themselves." Show Notes: About The Mullings Group (1:42) Why Joe decided to start his own firm (2:41) TMG’s ideal client (3:23) How and why Joe built his personal brand (5:36) Joe’s content rules: Is it educating? Is it informing? Is it inspiring? (6:30) How Joe gained 8,000 followers (6:56) Creating video content versus written content (8:32) The benefits of brand building (11:16) How involved is Joe in the day to day operations of TMG? (14:35) The essential daily practice that will help you build your own brand (16:40) The difference between his personal and business brand (19:32) The real impact of his brands on TMG’s sales (22:10) What is the spend? (25:54) Joe’s advice for building your own brand (27:00) Hiring the right leadership and media team matters (28:48) Would Joe do anything differently in hindsight? (30:19) Don’t be an influencer. Be a connector (31:21) Joe’s high performance routine (33:26) Joe’s Finish Line (36:08) What is True Future? (37:17) Additional Resources: Here Fish The Mullings Group Joe Mullings on LinkedIn The 4Ds with Gary V Dragon Fly Stories Adobe Lightroom True Future If you are interested in listening to more recruitment business stories or wish to share your recruitment business journey, subscribe for free to The JourneyUp in your favorite app and listen to other informative and inspirational episodes! Feel free to contact me, David Alonso, with questions and comments.