I'm Mark Simon and welcome to The Journalism Salute. On this episode, I'm joined by Heather Morrison. Heather is a managing producer for MassLive.com based in Springfield, Massachusetts. She's previously been a reporter and a social media producer with them. Heather is a graduate of the University of Missouri, class of 2015 with degrees in religious studies and journalism.Heather talked about Mass Live's social media strategy and her approach to running the organization's accounts, such as Instagram and TikTok. She explained the different types of things she's tried, how she deals with viewer comments, and provided advice for those interested in pursuing social media account management as a job.MassLive Instagram: https://www.instagram.com/masslive/MassLive Tiktok: https://www.tiktok.com/@masslivenewsHeather's TikTok: https://www.tiktok.com/@heatheradamsmorrison44Heather's salute: Maine Trust for Local NewsSubscribe to our newsletter hereYou can find all our episode guides for teachers and professors here,Please support your local public radio station: adoptastation.org Visit our website: thejournalismsalute.org Mark Simon’s website MarkSimonmedia.comMark Simon's LinkedIn: https://www.linkedin.com/in/mark-simon-92355124/