Welcome back, babes, to The Jillian Murphy Show! Too many entrepreneurs are secretly trapped by the very businesses they built. In this episode, I sit down with my gorgeous friend Nicole Crone from My Aligned Purpose to dissect the messy reality of scaling. We dive deep into navigating major life shifts like new motherhood while managing a massive brand. Nicole exposes the exact bottlenecks that keep founders burnt out and maxed out at six figures. This raw conversation is your ultimate wake-up call to step into true CEO status. Topics Covered:How becoming a mom forces you to ruthlessly audit your calendar and priorities.The exact moment Nicole finally decided to outsource her massive podcast production workflow.Why true leadership means understanding your business spreadsheets instead of avoiding the numbers.Where traditional marketing agencies fall short when you lack a clear brand voice.What happened when a room of eight figure earners totally failed a financial test.Balancing household dynamics when both romantic partners are navigating the highs of entrepreneurship.When a customized quiz can accurately pinpoint the precise leaks in your cash flow.“The way you build a successful brand is you build trust with people ” – NicoleCONNECT WITH NICOLE:Instagram: @nicolecrone__Website: www.myalignedpurpose.comCONNECT WITH JILLIANConnect with me on IG @thejillianmurphy20 DM Starters to Close Premium Clients - dmstarters.com$11 DMs to Dollars Workshop - dmtodollars.thejillianmurphy.com