Welcome back, babes, to the Scale Your Sales Podcast! If you are looking to master your online sales strategy and build a brand that creates real, human connection, this episode is for you. Today, I’m sitting down for a "girlfriend talk" with the incredible Jessica Burgio, host of the Unscripted podcast and a holistic life and business coach. Jess brings over 26 years of expertise from the beauty industry into the digital space, helping entrepreneurs navigate the transition from trading time for money in brick-and-mortar businesses to scaling a personal brand that allows for massive results and high-level proximity. We’re breaking down the hard truth that you don’t get to be in your "soft girl era" until you’ve put in the work during your "hustle era".Topics Covered:Focusing on who you are versus what you do so that people can connect to you Cutting the cord on codependency with a mentor and bringing a female into the business Having a Super Bowl year where you still show up even when personal "car accidents" happen Transitioning from a hustle era to a soft girl era once you have put in the work Executing a 50K launch by hitting people up in the DMs with no sales page Understanding human design and the need for rest time as a projector“You didn't even see your genius until somebody else pointed it out” – Jessica BurgioCONNECT WITH JESSICA:Instagram: @jessicaburgioThreads: @jessicaburgioWebsite: jessicaburgio.comCONNECT WITH JILLIANConnect with me on IG @thejillianmurphyGet The Magnetic Messaging Makeover™Learn to create Stories That Sell $27