Welcome back, babes, to the Scale Your Sales Podcast! This week, we're joined by the incredible Kim Jefferson, a fitness coach and a true ray of sunshine. Kim joins Jillian to dive deep into the essential conversation about health and fitness specifically tailored for women over 40. Having a background as a fitness competitor, Kim shares her personal journey and how she transitioned to specializing in helping women in their prime navigate the unique challenges of weight loss, hormones, and maintaining vitality after 40.Topics Covered:How Kim transitioned from extreme fitness competitor to specializing in women's health over 40.Why extreme dieting and chasing quick fixes are major setbacks in mid-life.Understanding the "moral sin" of food and breaking the cycle of banking calories for holidays like Thanksgiving.Kim's supportive but cautious take on women using GLP-1 medications.The truth about walking with weighted vests for bone density—and what actually works.Setting up a wind-down ritual (like a 9-year-old's bedtime) and managing stress with "hell yes" or "hell no."Dispelling the myth that you gain 10 pounds over the holidays and embracing enjoying the food without self-judgment.“You know what's gonna increase your bone density? Lifting some fucking weights.” – KimCONNECT WITH KIM:Instagram: @kimjeffersoncoachFacebook: Kim Barnes JeffersonWebsite: kimbarnesjefferson.comCONNECT WITH JILLIANFollow me on IG: @thejillianmurphySign up for my FREE Webinar → go.thejillianmurphy.comJoin my Facebook Community: https://bit.ly/sellingsecretsgroupLearn to create Stories That Sell here