Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a behind-the-scenes masterclass with Michelle Ghassemi, a fractional COO and business mentor who helps entrepreneurs turn chaos into clarity, tighten up operations, and scale sustainably. With years of experience building and selling seven-figure brick-and-mortar businesses, Michelle now works with founders to create solid systems, understand their numbers, and align operations with their growth vision. In this episode, Michelle and Jillian dive deep into the operational side of running a business—covering everything from pricing for profit to building a team that supports your zone of genius. Topics Covered:What a fractional COO really does and how it impacts every part of your businessWhy understanding your numbers matters even if you have a bookkeeper or payroll teamThe difference between profit and revenue—and why many business owners get it wrongPricing for profit: how to set offers that align with your short- and long-term goalsCommon operational mistakes that stall scaling (and how to avoid them)How to forecast and make smart financial decisions that save time, energy, and moneyBuilding a business for sustainability without sacrificing personal well-being or profitWhy “hustle harder” is outdated and what to do insteadTranslating brick-and-mortar success into the online space without losing momentum "You need to understand where you're coming from in order to make the right educated decisions." – Michelle CONNECT WITH MICHELLE:Instagram: @fractional_coo_mentorFacebook: Michelle M Ghassemi LinkedIn: Michelle Ghassemi CONNECT WITH JILLIANFollow me on IG: @thejillianmurphySign up for my FREE Webinar → go.thejillianmurphy.comJoin my Facebook Community: https://bit.ly/sellingsecretsgroup