Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a raw and unfiltered conversation between Jillian Murphy and her longtime friend and fellow entrepreneur, Katie, that’s been a year and a half in the making. Together, they dive deep into what it really looks like behind the scenes of building a business—from hiring mistakes and mentorship red flags to defining success on your own terms. If you’ve ever felt like you’re chasing someone else’s version of success or struggling with how much of your personal story to share online, this episode is for you.This honest, behind-the-scenes conversation is a must-listen for any CEO who’s navigating the messy middle, questioning their next steps, or simply wants to build a business that actually feels good. Topics Covered:What it actually means to be a CEO—and why it looks different for everyoneReal talk on boundaries, client care, and what supportive coaching should feel likeThe importance of hiring mentors aligned with your values and lifestyleWhy some of the worst business investments happen later (not just early) in your career“Pay for proximity” and other business icks—from both sides of the conversationThe line between marketing strategy and shady client poaching tacticsHow to share your journey without trauma-dumping on your audienceReframing viral content and why deeper connection > bigger followingUsing your hard seasons as fuel for massive business breakthroughsHonest reflections on friendship, vulnerability, and building something that’s yours CONNECT WITH Katy:Instagram: @katysaltsmanWebsite: katysaltsman.comThreads: @katysaltsmanPodcast: Crying Burns Calories CONNECT WITH JILLIANFollow me on IG: @thejillianmurphySign up for my FREE Webinar → go.thejillianmurphy.comJoin my Facebook Community: https://bit.ly/sellingsecretsgroup