Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a bold and deeply honest conversation with Ati Grinspun, a personal brand and business coach who helps women embrace their full selves and build businesses rooted in authenticity, not performance. In this episode, Auntie and Jillian dive into the real talk around showing up unapologetically, the masks we wear in life and business, and the harm of artificial branding in an AI-driven world. If you’ve ever felt afraid to be “too much” online or questioned your place in this space, this episode is your reminder that your authenticity is your superpower. Topics Covered:Auntie’s wild journey from flair bartending world champion to personal branding coachHow performance and “strength” were once a mask she wore in male-dominated industriesThe moment she realized even her loved ones didn’t see the weight she was carryingWhy most women over 35 are still holding back from showing up fully onlineThe influence of younger generations who are modeling unapologetic authenticityA powerful discussion on AI-generated branding and its long-term effects on trustThe disconnect between fake personas and real-life client relationshipsHow Auntie uses ManyChat with integrity to streamline while staying humanNavigating entrepreneurship with a partner who may not grow at your paceHow to build a business that supports your life—not one that drains itThe origin story of BU Brand Live and what makes her event unlike any other "So let's actually bring it—you are a sales master, right? And on the branding side, resonance, trust, all the psychological things that actually happen when you're talking to somebody, and when you see something, and then when you meet them, and then when you're working with them, there is dissonance. There is no cohesive message there." – Ati Grinspun CONNECT WITH Ati:Website: atigrinspun.comInstagram: @ati.grinspunFacebook: Ati Grinspun (Page)YouTube: Ati Grinspun (YouTube Channel)LinkedIn: Ati Grinspun CONNECT WITH JILLIANFollow me on IG: @thejillianmurphySign up for my FREE Webinar → go.thejillianmurphy.comJoin my Facebook Community: https://bit.ly/sellingsecretsgroup