Welcome back, babes, to the Scale Your Sales Podcast! In this vibrant episode, Jillian is joined by her real-life friend and powerhouse guest, Halee Luckadoo—founder of Females on Fire, marketing coach, and motivational speaker. Together, they dive deep into what it really takes to host impactful virtual and in-person events, why smaller audiences are a secret weapon, and how staying connected to your community can create massive transformation.Whether you're just starting out or dreaming of your first event, this episode is packed with tactical tips, inspiring stories, and honest truth about building a brand that brings people together—online or off.Topics Covered:How Haley transitioned from wedding planner to founder of a media brand and thriving communityThe early days of Females on Fire and why virtual summits were the game changerBehind the scenes of building a summit that feels as connected as an in-person eventHaley’s strategy for growing without a massive followingWhy smaller, engaged audiences are actually your superpowerCreative ways to spark connection in a virtual setting (including a dance party!)How to position your virtual vs. in-person event for different stages of your audienceWhat new entrepreneurs miss when they skip attending eventsA candid look at the costs, logistics, and mindset shift of running live eventsThe power of getting into new rooms and why repeating the same events limits your growthAll the deets on this year’s Females on Fire Conference happening in Nashville“I do think that you need to have something so clear that sets you apart from all the other virtual stuff out there because there's so many webinars, masterclasses, virtual summits—everybody has a thing, right? So you've got to be crystal clear on why you want people to sit and log into this thing and give up their whole day when they're not going to get those in-person connections that we all are really craving. And so that was a big thing for us even when we started the virtual summit—how do we give you that feeling of being in-person, being connected through a virtual space?started the virtual summit—how do we give you that feeling of being in-person, being connected through a virtual space?” CONNECT WITH HAYLEEInstagram: @hayleyluckadooWebsite: comLinkedIn: Hayley Luckadoo CONNECT WITH JILLIANFollow me on IG: @thejillianmurphySign up for my FREE Webinar → go.thejillianmurphy.comJoin my Facebook Community: https://bit.ly/sellingsecretsgroup