Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode brings all the fire with Jillian’s close friend and marketing powerhouse Shelby Claymore—the founder of Damn Good Marketing Live and CEO of a thriving social media marketing agency. In this episode, Shelby holds nothing back as she and Jillian dive into the real talk on what it actually takes to show up online, build a human brand, and create marketing that moves the needle. If you’ve been hiding behind trends or waiting for permission to be seen—this conversation is your wake-up call.Topics Covered:Why most business owners are still hiding from their audienceThe tired excuses that keep you from showing up—and why Shelby isn’t here for themWhy face-to-camera content still reigns for building trust and salesShelby’s hot take on trending audio and viral content (hint: it's not what you think)What it really means to humanize your brand and own your authorityHow she went from oil & gas corporate to building her own marketing empireThe power of getting in the room—and how it changes everythingWhat it takes to build a high-impact event (without waiting to be picked)Shelby’s behind-the-scenes of Damn Good Marketing Live and who it’s really for “So if you don't put your face in front of a camera and tell people why you're different and they can't relate to you as a human being and they don't feel like you're their best friend, or maybe it's, they're like, holy crap, she's a badass. She's going to help me move the needle in my business because you talk to camera. Don't expect a trending audio or a trending reel to do that because it does not have the same power as an authoritative actual video face to camera.” CONNECT WITH SHELBY:Instagram: @itsshelbyclementTikTok: @itsshelbyclementFacebook: Shelby Clement MarketingLinkedIn: Shelby DiMiceli ClementYouTube: Shelby Clement MarketingWebsite: shelbyclement.com CONNECT WITH JILLIANFollow me on IG: @thejillianmurphySign up for my FREE Webinar → go.thejillianmurphy.comJoin my Facebook Community: https://bit.ly/sellingsecretsgroup