Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a powerhouse conversation with Ashley Brasseaux, a fractional CMO and launch strategist who helps seven-figure businesses build high-performing marketing strategies that actually convert. In this episode, Ashley and Jillian peel back the layers of what truly makes marketing work in today’s shifting landscape—from the evolving role of AI to the breakdown of trust in the online space. This honest and refreshing talk is for every entrepreneur who’s ready to stop spinning their wheels and start aligning strategy with execution.Topics Covered:What a fractional CMO really does (and why it's not just about having a plan)How marketing and sales should actually work hand-in-hand to drive conversionsThe rise of “trust recession” and what it means for online entrepreneurs todayWhy fake urgency and bro marketing are losing their powerAshley’s take on how AI tools should enhance your brand—not replace your voiceEvergreen webinar red flags and how honesty builds lasting trustThe difference between strategy and execution—and why both matter for scalingHow to know if you’re ready to hire a CMO or still need more integrators on your teamReal talk on building a team that aligns with your vision and supports your zone of genius "Do I invest in at this moment? What's the next step in my business for the obstacle or bottleneck I have today, instead of the one that I foresee coming? The ability to focus is going to become so much more valuable and needed, I think, in business." – Ashley CONNECT WITH ASHLEY:Instagram: @ashleybrassoLinkedIn: Ashley Brasseaux CONNECT WITH JILLIANJOIN INFINITY™ here → thejillianmurphy.comFollow me on IG: @thejillianmurphyJoin my Facebook Community: https://bit.ly/sellingsecretsgroup