Jeff Duke is the owner of L/L Supply, a Victoria clothing store with a surfer vibe and low-waste and sustainable clothing. We chat about the waste produced by the fashion industry, how his lifestyle influenced the way he does business, the pitfalls of both van life and social media, and so much more. Connect with Jeff through Instagram @llsupply, or even better... come visit him at his shop at #103 3680 Uptown Blvs in Victoria, B.C.