The Irresistible Factor
The Irresistible Factor
Kristi Bridges
Taking Cues from Travelocity in Healthcare with Dr. Cristin Dickerson
36 minutes Posted Oct 20, 2025 at 3:00 pm.
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Radiologist turned founder, Dr. Cristin Dickerson, didn’t plan to run a company, she just wanted to do her job. But after seeing hospital acquisitions triple imaging prices and claims processes fail patients and doctors alike, Dr. Cristin looked to an unlikely category to find a solution. She built Green Imaging: a “Travelocity-style” marketplace that buys unused scanner time, bundles the entire episode of care, and passes transparent savings to employers and patients. Key takeaways from our ...