What began with Matt’s own martial arts injury grew into a business model that now includes international instructor training, wellness retreats, and tailored protocols for everyone from elite athletes to entrepreneurs. His story is both exciting and inspiring. But building Cold Club hasn’t been easy. Matt has had to navigate the realities of entrepreneurship, scaling globally, wearing every hat, and planning for sustainable growth in a crowded wellness industry. 3 Key Takeaways 1. Buil...