Lisa Boduch is taking it head-on, with a career that began in the salon and evolved into national leadership roles. She understands both sides of the beauty industry. Now serving as VP of Sales and Education at Alfaparf Milano, Lisa is applying decades of experience to drive growth for a professional Italian brand that’s stayed intentionally boutique. Her approach? Clear identity, disciplined storytelling, and meaningful innovation. In an industry often crowded by copycat products and big-box...