What if you could build a business around less screen time, not more? That’s exactly what Corey Scholibo, co-founder and CEO of Dayo, is doing. Dayo is a digital wellness app that pays users $5 a day to stay off social media. Go over 30 minutes? You start losing money. Stay under? You save and spend on deals from brand partners who are tired of paying Meta. “What happened was these companies made you the product—and not the product the product.” — Corey Scholibo In this episode, he shares: Wh...

What Founders Can Learn From Building A Successful Business—And Doing It Again, with Dr. Samuel Hetz.

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.