They were $4.5 million in debt. Revenue had flatlined. And Patrick Sullivan Jr. and his father were seriously considering closing the doors on the supplement company they had built from scratch. That was Jigsaw Health in 2008—just three years after launching with 66 products, a handful of customers, and a vision the market wasn’t ready for. “We probably would’ve been better off launching with one SKU and 66 email addresses,” Patrick says. What turned things around wasn’t more innovation—it wa...