In a world where the line between medicine, self-care, and aesthetics is rapidly blurring, Dr. Gregory Buford stands at the forefront. A board-certified plastic surgeon with a passion for holistic transformation, Dr. Buford joined The Irresistible Factor to share how plastic surgery—done right—is about far more than looks. It's about wellness, confidence, and living fully.  A Medical Journey Fueled by Art &amp; Empathy Dr. Buford knew he wanted to be a doctor by age four, but it wasn’t u...

Rewriting the Rules of Medicine: Dr. Neil Correia on Healthspan, Not Just Lifespan

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.