Just as you wouldn't climb a mountain without a guide, coach, or trainer, you wouldn't want to market social media without a Sherpa! This episode takes a dive into the world of marketing, education, promotion, and business.   Is there a difference between using social media as tool to promote a business, rather than trying to become an influencer/ personality? Are some platforms better suited than others for different strategies? Mike breaks down his own business and the discussion breaks down into building a brand from the ground up!

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