In this episode of The Intersection Podcast, host Prem Rupawala sits down with some of the organizers of the 2026 Marketing Innovation Conference @ Scheller to explore what’s in store for the event, happening Friday, Feb. 27, from 1 to He speaks with two second-year Full-time MBA students — Marissa Williamson, president of the MBA Marketing Club, and Delaney Baro, vice president of communications of the MBA Marketing Club — and marketing Professor Timothy Halloran, a longtime faculty lead for the conference. Together, they dive into this year’s theme, Branded Together: How Consumer Collaboration Deepens Connection, and discuss why, in a year dominated by AI headlines, it felt essential to refocus on the human side of marketing. From the decline of brand loyalty among younger consumers to the rising importance of co-creation, authentic storytelling, and trust-building, the conversation explores the biggest shifts shaping the way brands and audiences interact today. They also share what attendees can expect at this year’s conference, including presenting companies, featured speakers, and the special addition of a Tech Talks Business panel hosted by Dean Anuj Mehrotra. Learn more, register, and purchase your tickets on the conference website: https://www.scheller.gatech.edu/events/2026/marketing-innovation-conference.html