Zalando has pushed further than perhaps any other company in embedding generative AI into its content creation - from product page materials to full-blown creative campaigns - and in talking openly about it. But if cost-saving isn’t the primary objective, what is?

Ben talks to Glazione Rocha, Creative Director, to find out how a company at the bleeding edge of deploying AI for consumer-facing content approaches the work, and how they think about the impact of their choices.