In this week's quickfire analysis, Social Editor Grace Robinson quizzes Editor-In-Chief Ben Hanson on:

• The UK’s under-sixteen social media ban and the race to reach Gen Alpha.
• Meta’s Ray-Ban-free smart glasses and Snap’s premium AR specs.
• SSENSE replacing its creative teams with AI.
• REI’s two-handlebar AI ad and Meta’s auto-enrolled ad tool.
• And how a record-breaking European heatwave reminds us that fashion needs to react to a changing world.

The Edit is also available on YouTube.