The Insurance Zone
The Insurance Zone
The Referral Kings
The Ads don't work and how to fix that!
12 minutes Posted Apr 8, 2019 at 8:04 pm.
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 Your ads are annoying your future customers

Are you tired of spending more and more on ads and you seem to get less and less results, don’t worry its not your fault, there is worldwide change happens right now which is probably the best news as a business you will every have - My name is Steve Goodall and let's talk about ads

Ads were so easy, engaging picture, clever punchy call to in front of the right audience and bingo. Got a lead….

Let me ask you a question:

If your company receive 27 calls today saying please stop sending me emails, or maybe stop targeting me with ads? What would happen -  would you ignore it? Of course not, something is up.

Right now 27% of your future customer in the US are actively blocking your attempts at getting your ads in front of them.

Does that mean they don’t want your product? Of course not. They are telling you they don’t need to be sold to

Now content marketing is growing around 16% on a predicted growth

Add to that that 60% of consumers what to do research before they are ready to buy

If 27% of your potential customers are blocking your ads and 60% what to do research before they buy

Guess what they are telling you?

Help us!

Lok at video sites like youtube, littered with how to, and advise, the consumer wants to be informed. 

The beauty with this approach is you are no longer having to sell, provide the consumer with the right value and help, and they are pre-sold.

Now with 80% of the traffic expected to be video traffic, again your customer is telling you they want to watch the value…

So 

  1. Take at least a portion of your ad revenue and invest it into producing content
  2. 60% of customer want to be informed before they buy
  3. 80% of internet traffic is video - listen to them the video is the platform

While ads can still be effective, this is not what the audience online is telling you, the message is loud and clear.

Bonus tips, don't want to make videos yourself? - try a place like Fiverr where you can get contracted spokespeople for your company to read your video script for you.

This is going to put you ahead of the curve. 

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Steve: https://www.linkedin.com/in/stevegoodallconsulting/ 

The Insurance Zone is produced by SCKProductions.com part of The Goodall Group Inc.