Welcome to Episode 3 of The Insider featuring John Oldale the head of international marketing for Marin Bikes and currently overseeing their UK operations. We take a deep dive into the mountain bike industry with John and unearth the story behind his career. From sports technology to self defined MTB bum, John has had a unique path to his current role. We touch on John's early career and his development of the New Zealand Olympic race team bikes that went on to win silver in the 2012 London Olympics. We look back at John's role as head of European marketing for Fox Head and their bike division and how he is now helping to shape the future of Marin Bikes. From athletes to racing, product development and the future of E-bikes, we go behind the scenes of another unique and successful career and a man who is helping to challenge the status quo in the bike Industry.

Show Notes:

www.marinbikes.com - find out more about the brand John is helping to shape

Sarah Walker takes silver at London 2012 for New Zealand

YouTuber and Marin Bikes rider Matt Jones

Follow the host @adamdayson

Follow John Oldale