With modern consumer applications, the lines between traditional design and UX quite often intersect, but how do product designers approach designing SaaS products for enterprise clients in niche industries? Does branding take a back-seat to functionality? How do you balance data-led decision making with artistic creativity?

RedEye’s Product Designer, Gemma Jackson chats with RedEye’s Global Brand Manager, Chloe Hill about how they align the worlds of brand and product design, how good design translates regardless of platform, and what makes the worlds of Enterprise and Consumer UX so different, yet so similar.