Leading public health authority and New York Times bestselling author Robert Lustig M.D. outlines the history of lies from the American sugar industry and corporate America’s usurpation over the consumer. This marks our look at a generational campaign to, as Lustig says, “hack the American mind”.

For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.