The Industrialist
The Industrialist
Jeremy Mercer
We still buy buildings, we will always buy buildings!
40 minutes Posted Apr 15, 2026 at 10:04 pm.
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Show notes

This week’s Shop Talk is a real-time look at what’s actually happening in the market, from acquisitions to macro trends to where things may be headed next.

Jeremy and Will break down where they’re actively buying today, with a heavy focus on small bay industrial in North DFW, Austin, and San Antonio. They walk through their current buy box, what they’re avoiding, and why older, overlooked assets can still outperform when bought right.

A big part of the conversation centers around replacement cost—and whether it even matters in infill markets where you can’t realistically build new supply. As rents continue to rise, values are pushing past traditional replacement metrics, creating tension with equity and forcing a rethink of how deals are underwritten.

They also touch on:

  • Where supply could create pressure (and where it won’t)
  • Why zoning and infill constraints matter more than theoretical replacement cost
  • The ongoing debate around IOS pricing and land value
  • Office market uncertainty, AI-driven layoffs, and what that means for demand
  • Why fundamentals—and showing up consistently—still win

This is a candid, unfiltered discussion on what operators are seeing on the ground right now.