A new year brings new trends, predictions, and things we should be looking at as a sponsorship department. In this episode of The Inches, we dive into the 5 things we are looking out for in 2022 for the industry. ------ The Inches Podcast is a podcast that looks at sports &amp; event sponsorship and how digital is affecting the industry and landscape. Hosted by <a href='https://www.linkedin.com/in/rich-franklin-54014641/'>Rich Franklin</a>, Sr. Director of Partnerships at the Coachella Valley Firebirds and <a href='https://www.linkedin.com/in/nicklawsonmba/'>Nick Lawson</a>, Co-founder of <a href='https://www.sqwadhq.com/'>SQWAD</a>.

Rookie & The Vet: Looking back at our 2021 opportunities

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!