The Superbowl always brings a ton of interest in the sponsorship space. The most interesting thing in our minds was the ability for brands to hack the attention around the game, even if you weren't' a Superbowl official sponsor.

In this episode, we dive into a few examples of how brands hacked this attention the past weekend and how you can ensure brands don't opt to target your following on social media over purchasing your sponsorship.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.