This week we ask Tayler Easton, Director of Corporate Sales &amp; Partnerships at Varsity Spirit what brands are most looking for when they want to sponsor youth sports events. --- The 1Q Sponsorship Interview is a series where we ask some of the best in the sponsorship business one question about their work in the industry. Hosted By <a href='https://www.linkedin.com/in/nicklawsonmba/'>Nick Lawson</a>

Rookie & The Vet: The Urgency In The Need For Digital Assets In Sponsorship

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!