When people think about capitalism, they don't think of abstract ideas at the heart of an economic system. They think about the things that system produces: the products, the companies, and perhaps most notably, the people. Just as capitalism has changed with technology and culture over time, so have the people most associated with it, from Benjamin Franklin to the suspendered stockbrokers of the 1980s to the tech titans of today. In this episode of The In-House Ethicist, John Paul Rollert asks the question who will be the next face of capitalism?