With just over a week to go until the first race of the Extreme E 2023 season, on March 11th and 12th in Saudi Arabia, a new episode of The Impulse podcast takes a closer look at CUPRA's commitment to electric motorsport. Extreme E and the Race of Champions are some of the main topics of this installment that reflects the brand’s unstoppable impulse, following its racing DNA.

Welcome to The Impulse, the CUPRA podcast. What will electric cars be like in the future? How is the sound of an electric vehicle designed? How do you create a brand from scratch? What role does digitization play? How are emotions extracted from design? This podcast seeks answers to these questions from the best experts, giving us an impulse for the future.