CUPRA Director of Strategy, Business Development & Operations, Antonino Labate, and the CEO of the sneaker company Mikakus, Helena Novellas, analyse their brands’ successes and shared values on ‘The Impulse’, the CUPRA Tribe podcast.

Mastering CUPRA | THE IMPULSE

Welcome to The Impulse, the CUPRA podcast. What will electric cars be like in the future? How is the sound of an electric vehicle designed? How do you create a brand from scratch? What role does digitization play? How are emotions extracted from design? This podcast seeks answers to these questions from the best experts, giving us an impulse for the future.