For this 56th episode, I had the chance to chat with Kate Erwin, Content Marketing Manager at Mailshake, a sales engagement tool with 47,000+ users.&nbsp;[When recorded, Kate was Director of Content Marketing at StorySlab].
In this episode, we talked about:
<ul>
 <li>Creating content for the Sales Tech community</li>
 <li>Building no-buzzwords and no-fluff content</li>
 <li>LinkedIn Marketing tactics to succeed in organic and paid</li>
 <li>Leveraging Twitter to promote long-form content to a B2B audience</li>
 <li>The journalist and poet within all marketers</li>
 <li>Copywriting: the tactics &amp; practice you need to get better at it.</li>
</ul>
Kate Erwin is also co-founder of Hack/Slash, a blog that amplifies the voices from the tech trenches: Check it out: https://medium.com/hack-slash-media
Follow Kate on IG: @straightupkate

#57: Zoë Lefeuvre on Customer Success KPIs | The Best Way to Share Customer Testimonials

This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. 

In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.