The Implement Podcast
The Implement Podcast
Badis Khalfallah
#52: Kristin Sword on Becoming a Startup Marketer | DTC Marketing | Integrated Marketing
38 minutes Posted Jun 30, 2021 at 1:59 pm.
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Show notes

In this episode, we talked about:

  • Building yourself as a marketer in the startup world
  • Advice to junior self: 1) Know when to ask for help. 2) Take bigger bets.
  • 10x'ing' your growth
  • Doing unscalable things
  • The “subway ad” for startups
  • The fun side of E-commerce marketing
  • How to learn from your peers
  • What DTC marketers should be doing
  • What integrated marketing is (growth+brand)
  • The mix between new channels (TikTok, Clubhouse) and older channels (Radio etc…)
  • Finding balance between distraction and learning as a leader
  • Creating a culture of empowerment as a leader with your team

Before joining Health E-commerce, Kristin was Director of Growth Marketing at Dormify.