For this 42nd episode, I had the chance to chat with Niccolo Zapponi, Senior Manager at Salesforce Anywhere Labs, a real-time collaboration tool by Salesforce.

In this episode, we talked about:

• Stories from deploying marketing cloud for large retailers
• Fixing the fragmented customer experience
• Digital transformation and bringing teams and technology together
• The topic of Integration and Tech adoption/literacy
• The Tech Frontiers in Marketing
• Reading data and making decisions based on data
• AI for e-commerce and predictive marketing
• Killing silos with new collaboration tools
• Solving bad customer experience with technology

Nick is a senior product manager at Salesforce.

Over the past five years, he has worked with some of Europe’s largest retailers and e-commerce businesses in developing a marketing technology and CRM strategy and more recently looking after collaboration solutions in Europe.

Nick is passionate about delivering hyper-personalized customer experiences, both digitally and in-store, and loves working on cutting-edge technologies.

He has had experience working with artificial intelligence, real-time optimization, and data management platforms.