For this 34th episode, I had the chance to chat with Charlotte Humphries, Brand & Communications Manager at Karma, an app that lets you buy at a discount unsold food from restaurants, cafes, and grocery stores.

In this episode, we talked about:

• Transferring agency experience to in-house marketing
• Starting a branding exercise in a startup/scaleup
• Lessons on referral marketing
• Lessons on segmenting your base and content
• Structuring a marketing team between Data-led & Retention operations on one side & Creative on the other side
• Building foundations and feeling part of something
• Learning the tech & data side of marketing
• The importance of being embedded in the culture.

After 6 years in a Creative Agency, Charlie joined Karma in 2019 to lead all marketing across the UK market.

She is now Global Brand & Communication Lead, shaping the marketing team and business growth.

She is passionate about creating brands with the power to change how people behave and improve society for the better.