For this 28th episode, I had the chance to chat with Graham Smith. Graham is a B2B Marketing Director with 25 years of experience. He currently heads marketing at Backup Systems.

In this episode, we talked about:

• Doing Telemarketing right
• The excessive confidence of marketers in Marketing Technology
• What’s next in B2B marketing
• The comeback of Direct Mail
• How to trigger human interaction in B2B marketing
• Being a great marketer in smaller companies.

Graham is an award-winning Marketing Consultant with over 25 years of experience in both online and offline marketing.

He is currently focusing on content-driven marketing programs, lead generation, and data quality/compliance (GDPR and ePrivacy).

Graham is a qualified marketer and Fellow of the Chartered Institute of Marketing (CIM), he also served on the ‘GDPR Working Party’ at the Data Marketing Association (DMA) and was a Council member at the DMA for 3 years.

Follow Graham on Twitter: @MarketingGraham